“It is easy to make a big screen,” says Panasonic’s Hiroshi Miyai of the company’s original 100-inch 3D plasma. Smaller sets like Panasonic’s prototype 50-inch display are a bigger challenge.
Panasonic wants to be synonymous with 3D TV.
The consumer electronics giant intends to lead the 3D movement, from start to finish: production, relationships with Hollywood, standards, rendering technology, and finally TVs and sources.
“Panasonic will continue to be at the leading edge for the industry” for 3D, said Fumio Ohtsubo, president of Panasonic, during a keynote address at CEATEC Japan 2009 near Tokyo.
During the expo, Panasonic shrugged off the 100-inch Full HD 3D plasma TV demonstrated at CEATEC 2008 and CES in January 2009.
Instead, the company touted its development of a more realistic 50-inch 3D display. Like its 2x counterpart, the 50-inch plasma features full HD, with alternating 1080p images for the left and right eyes
Ohtsubo boasted, “It’s the smallest size up until now.”
That’s a claim that few vendors seek, but the 50-inch TV represents a more mainstream implementation of 3D technology – and a challenge to boot.
“It is easy to make a big screen,” says Hiroshi Miyai, director, High Quality AV Development Center for Panasonic. “The larger the screen has become, the higher the 3D depth quality.”
It is more complicated to achieve “real deep black and unsaturated brightness” on a 50-inch screen but Panasonic is delivering just that, Miyai says.
New phosphors and high-speed impulse control from Panasonic enhance its plasma 3D images, according to Miyai. The company’s active shutter glasses also impact the experience, minimizing cross-talk that results in dual images.
Panasonic 3D suite with protoype active glasses, 3D Blu-ray player and disc
What Will 3D Cost?
Meeting with CE journalists from around the world, Miyai declined to discuss the size of TVs that Panasonic ultimately will bring to market, nor the price of those screens.
what are the objectives of panasonis as a social responsibility.
Speak for yourself, Billy Bob. I love 3D and have produced stereo slides for years. When 3D movies are done well, the third dimension adds immensely to the experience.
Pathetic.
Apparently you have not watched boxing, football, a concert, or basically ANYTHING in 3D. I recommend if you have an opportunity to check out 3D in a good working demo you will be quite impressed. There was a lot of 3D demos at CEDIA this year and they were all equally impressive.
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Awesome article. Hoping to do something similar with my new home and iPhone/Creston… 
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Niyati—social responsibility is a huge focus of Panasonic. I have a story coming up on that.